Having great content is the number one priority of a website. Here are a couple of key things to keep in mind:
We all do it. We create something and think it's just the greatest thing since little Johnny got rid of his trainer wheels. However, sometimes we need to step back from things a little and let others tell us what they think of something (yes that is what they really think, not just what they think we want to hear). Maybe this great looking site just doesn't work!
Try answering these questions with a competitor website:
On the web, if users can't find what they want within the first couple of mouse clicks they are going to go somewhere else.
Avoid making your clients think – make it simple for them to find what they want.