Website Content

It's all about content!

The web is a medium that provides people with what they want.  If they don't find what they want on your site, they will no doubt find it somewhere else on the web.

Style vs. Content

Today, more than ever, it will be your content that keeps people coming back for more.  Sure a fancy looking site with lots of 'bells and whistles' might hold peoples attention for a short time, but if you haven't actually provided what they want then they wont be back for more.

I'ts true, the look and feel of your site is important.  The colours, type-faces and navigation system all impact on that first impression.  However, does your website provide what your target audience want?  Do you really know who your target audience is? Once you think you have the answers to these questions you can look at providing the right content.

If you have something that people just have to have (some addictive quality), people will keep coming back.  The point is - content (almost) always beats style.

Updated Content

Someone visits your site.  They like what you have, so they come back a month later.  If you haven't provided new content, you will be lucky to get them back for a third visit.

Your website should be thought of as a living, growing entity that you want to nurture towards becoming a monster.  OK, so that's a bit of a spooky analogy, but your website can grow from something small into something big - with good quality, frequently updated content.